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Improve your Website Through the Proper use of Tags, Alt Tags, & Attributes in LinksWritten by Richard Zwicky
Continued from page 1
So why use them? The single most important reason to use these, aside from consistency of output, is for search engines. The search engines weight different text within a page differently. We have found that terms used in tags are weighted heavier than regular text. This doesn't happen with using a attribute. The larger text is (1 being largest, and 5 smallest size), more weighty or important key terms in heading are viewed as being with respect to overall document. Use terms in these tags judiciously. Especially in larger sizes. The search engines give these tags weight, because logically, header for a page, and for each section of a page conveys concept of what entire document's focus is oriented towards. For this reason be very sure that you only use terms which you intend web page to be found by.Title Attribute Different from a tag, this piece of code really should be used by everybody, without exception, just for<IMG height=12 src="/the2.jpg" alt="repparttar 128326"> sake of being courteous. An example of a title attribute looks like this:<p><a href="http://www.sitepronews.com" rel="nofollow" title="SiteProNews - Webmaster Articles and Resources">SiteProNews</a><p>Note<IMG height=12 src="/the2.jpg" alt="repparttar 128327"> title="..." segment in<IMG height=12 src="/the2.jpg" alt="repparttar 128328"> hyperlink. Most people never use this attribute. The reason you should use it is simple: It's there for<IMG height=12 src="/the2.jpg" alt="repparttar 128329"> blind. Text to speech browsers read<IMG height=12 src="/the2.jpg" alt="repparttar 128330"> title attributes aloud, so that people who cannot see can still know what<IMG height=12 src="/the2.jpg" alt="repparttar 128331"> page being linked to is about. If your are linking to a web page about John Deere Tractors have your title attribute in<IMG height=12 src="/the2.jpg" alt="repparttar 128332"> link say so. <p>Using this attribute also has<IMG height=12 src="/the2.jpg" alt="repparttar 128333"> benefit of adding search engine related content. After all,<IMG height=12 src="/the2.jpg" alt="repparttar 128334"> terms you use will be highly relevant and specific; you have just added one more instance of them to<IMG height=12 src="/the2.jpg" alt="repparttar 128335"> page. Plus, it's one more thing in<IMG height=12 src="/the2.jpg" alt="repparttar 128336"> design of<IMG height=12 src="/the2.jpg" alt="repparttar 128337"> web site that will have been done right from<IMG height=12 src="/the2.jpg" alt="repparttar 128338"> perspective of<IMG height=12 src="/the2.jpg" alt="repparttar 128339"> search engines. The search engines look favorably on web sites that have taken<IMG height=12 src="/the2.jpg" alt="repparttar 128340"> time to get all<IMG height=12 src="/the2.jpg" alt="repparttar 128341"> details right. This simple addition to your web page may do little, or it may give your web site<IMG height=12 src="/the2.jpg" alt="repparttar 128342"> push it needs to move to<IMG height=12 src="/the2.jpg" alt="repparttar 128343"> next level in search results.<p>In Summary The three features discussed in this article are all simple and easy to implement throughout a web site. If you only do one thing, make sure it's<IMG height=12 src="/the2.jpg" alt="repparttar 128344"> title attribute: Anyone who is sight impaired will thank you. Getting all three right will help make your web site stand out, and your work stand out as that of a good web designer. They will also contribute to better search engine performance for your web site. <br><img src="images/ata.gif"><br>
<p>Richard Zwicky is a founder and the CEO of Metamend Software, www.metamend.com, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS, along with their phraseology technology and context sensitive search technologies. <br><br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>Choosing The Right Strategy for your Online Business: Pay for Inclusion vs Pay per Click</h2><font size="2">Written by Richard Zwicky</font><br><br><script type="text/javascript"><!--
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<font size="2"><br>Continued from page 1<br><p> $100.00 Sale Amount -$ 50.00 Cost of Goods -$ 5.00 Transaction Cost (bank charges, credit card) -$ 8.50 Shipping Fees (This assumes you're delivering a product, it needs a box, label, and has a delivery cost. -$ 10.00 Customer support costs - time on phone, email, etc... supporting and processing<IMG height=12 src="/the2.jpg" alt="repparttar "> transaction. What's 1 hour of your time worth? $ 26.50 = Margin Assuming this margin is correct for your website, is a Pay per Click campaign right for you? You'll need to look at your stats to judge this properly. You need to determine how many of your visitors are converting into buyers. IF your website has a 4% conversion rate, and your category is moderately competitive, you will probably need to budget at least $1.00 per click to get spot #3. Spot #3 is important because more often than not it's<IMG height=12 src="/the2.jpg" alt="repparttar 128314"> top 3 spots per page of search engine results that are reserved for Pay per Click advertisers.<p>Assuming your website gets into<IMG height=12 src="/the2.jpg" alt="repparttar 128315"> top three spots, here's how<IMG height=12 src="/the2.jpg" alt="repparttar 128316"> math works if you get 100 clicks in a month. Since it's all percentage based,<IMG height=12 src="/the2.jpg" alt="repparttar 128317"> same holds true if you get 25 clicks or 10,000 clicks.<p> 100 clicks @ $1.00 per click = $100.00 cost 4% conversion = 4 sales = 4x $26.50 (margin on sale) = $106.00 Profit = $ 6.00<p>So, if<IMG height=12 src="/the2.jpg" alt="repparttar 128318"> above were true, and IF<IMG height=12 src="/the2.jpg" alt="repparttar 128319"> pay per click advertisement sent you 100 visitors per month, you would make only $6.00. Would you make much less having spot #4 instead of spot #3 ? If it meant one less sale a month, that would be worth it. You would make $70.00 more by selling less! Does spot #3 get much more traffic than relevant results in spots 4 through 10? Not at all for spot # 4, 5, 6, and only a little bit more for spot #'s 7-10. Remember, people usually look at<IMG height=12 src="/the2.jpg" alt="repparttar 128320"> title or site description to see if it is relevant. Pay per Click is worth<IMG height=12 src="/the2.jpg" alt="repparttar 128321"> money if your website is not found under any relevant queries in<IMG height=12 src="/the2.jpg" alt="repparttar 128322"> top 20, but its value drops quickly if a website is found easily in<IMG height=12 src="/the2.jpg" alt="repparttar 128323"> free listings within<IMG height=12 src="/the2.jpg" alt="repparttar 128324"> search engines.<p>Is Pay for Inclusion Less Expensive? If we use<IMG height=12 src="/the2.jpg" alt="repparttar 128325"> same calculation as above, and your website had 4 sales from a pay for inclusion engine where you paid $39.00 per year, or $3.25 / month, your profit would have been $103.25.<p>What About The Cost Of Search Engine Optimization? Search engine optimization does not have to be expensive. You can do<IMG height=12 src="/the2.jpg" alt="repparttar 128326"> work yourself, but you need to ensure that it makes sense to do so. By this I mean, is doing it yourself a cost efficient, business proposition? Any time that you as an individual put into search engine optimization is time that you take away from business fundamentals and essentials. It's time away from customer support, content creation, service, administration, product research, other marketing, etc... What is that time worth? It's got to be part of<IMG height=12 src="/the2.jpg" alt="repparttar 128327"> ROI calculation too. More and more people are choosing to outsource this work. It's estimated that 70% of online businesses will outsource non-core operations this year. It only makes sense. It's smart business to focus on what you know and do well and to hire others to support you in<IMG height=12 src="/the2.jpg" alt="repparttar 128328"> other areas. Not many smart businessmen write their own contracts - they get their lawyer to do it. They want to ensure it's done right. Doing it right in<IMG height=12 src="/the2.jpg" alt="repparttar 128329"> first place saves money in<IMG height=12 src="/the2.jpg" alt="repparttar 128330"> long run. Outsourcing means getting someone else to do<IMG height=12 src="/the2.jpg" alt="repparttar 128331"> work for you, properly. It does not mean getting someone to tell you what to do, or how to do things.<p>What's Right For Your Website? In<IMG height=12 src="/the2.jpg" alt="repparttar 128332"> long run, a website operator that has a well optimized website will beat out a non-optimized website that concentrates on Pay per Click advertising for customer acquisition every day of<IMG height=12 src="/the2.jpg" alt="repparttar 128333"> year. He may make fewer sales in a year, but he will make more profit from each sale. If<IMG height=12 src="/the2.jpg" alt="repparttar 128334"> website is properly optimized, it will enjoy better placement in more search engines. This means it will survive, and prosper in<IMG height=12 src="/the2.jpg" alt="repparttar 128335"> long run. <br><img src="images/ata.gif"><br>
<p>Richard Zwicky is a founder and the CEO of Metamend Software, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software has been recognized around the world as a leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS technology, which correlates online businesses with their physical locations. <br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td> <a class="mlink" href="Improve_your_Website_Through_the_Proper_use_of_<h>_Tags,_Alt_Tags,_n_Attributes_in_Links-28315.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!--
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